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AirTran Airways Selects e-Dialog to Optimize E-Mail Marketing

December 8, 2006 - Orlando, FL

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it has selected e-Dialog, the proven provider of advanced e-mail marketing solutions, as its preferred e-mail service provider.

e-Dialog will provide AirTran Airways with the services, technologies, strategy and analytics it needs to turn customer data into highly customized and relevant e-mail campaigns. e-Dialog will also optimize AirTran Airways’ e-mail marketing through campaign automation and sophisticated targeting tactics that include segmentation and custom publishing.

“The majority of our bookings are made online, so in order to increase conversions we need to communicate with those customers in the most relevant and personalized way possible,” said Tad Hutcheson, AirTran Airways vice president of marketing and sales.” We selected e-Dialog after a thorough competitive evaluation of its analytical and technologically advanced solution as well as its flexible, client-centric approach. They proactively have brought ideas, applications and intelligence to the table since day one.”

AirTran Airways joins an impressive roster of e-Dialog’s travel industry clients, including Alaska Airlines and British Airways. The e-mail service provider has built up significant expertise in this sector, helping these clients develop sophisticated programs that engage customers at every stage of their travel experience.

“We are delighted to partner with AirTran Airways and are eager to help this innovative airline achieve even greater success in today’s increasingly competitive marketplace,” said John Rizzi, president and CEO of e-Dialog. “Our travel industry expertise and our passion for e-mail marketing are sure to help AirTran Airways maximize the expanding potential of their customer e-mail channel.”

 

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