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Aberdeen Group Launches Aberdeen Access

September 22, 2004 - Boston, MA

Aberdeen Group, a recognized source of business value research for global business executives., has launched AberdeenAccess. This new service will radically alter the traditional IT market research approach by providing technology end-users with actionable research that is relevant to their business needs at the lowest price in the industry.

Where other research firms are charging thousands of dollars for individual research reports, AberdeenAccess makes the firm’s entire research library available at a single annual payment of $399, allowing users complete access to research created by Industry Leading experts.

AberdeenAccess members create the foundation for Aberdeen’s research agenda by participating in the report selection process and taking part in benchmarking surveys. This innovative approach results in research that is fact-based, relevant, and independent of service provider sponsorships.

“AberdeenAccess follows in the wake of leading companies like Southwest Airlines, Dell Computer, eBay, and” said Jamie Bedard, Aberdeen’s President and CEO, “Such companies have had a huge impact on their respective industries by listening to the needs of the market and launching a business model exclusively focused on delivering top quality value at market leading prices.”

Bedard expects that AberdeenAccess will have significant impact on and industry which has grown increasingly stagnant in recent years, “Aberdeen has changed the face of market research forever,” said Bedard. “It’s time for our users to reap the benefits.”