May 25, 2004
- Waltham, MA
Constant Contact today announced that it recently passed its 20,000 paying customer mark as more small businesses embrace its online email marketing service to conduct permission-based email marketing campaigns. This development coincides with Constant Contact's recognition as the most popular email marketing tool for small businesses in an independent survey conducted this month by Web Marketing Today.
Constant Contact Do-It-Yourself Email Marketing™ for small and medium businesses (SMBs) and associations has also reached a significant corporate milestone in customer growth, rising by 177% during the past 18 months. The company is actively hiring for new positions across the organization.
Today's milestone announcement follows last week's launch of significant technology enhancements to give customers greater flexibility to create professional email marketing campaigns.
"Our customer-centric approach has resulted in momentum on every front - with small businesses, partners, and resellers," said Gail Goodman, CEO, Constant Contact. "We owe our success to our unfailing commitment to small business, our understanding of their needs and the ability to consistently deliver the solutions that meet those needs including ease-of use, affordability, customer education and much more. Small businesses recognize that email marketing is a critical function, and they choose Constant Contact."
Email has become one of the most effective ways of marketing online as small business has embraced the medium due to its low cost and high return on investment. Constant Contact specializes in helping small businesses to drive sales and retain customers through easy-to-use, customizable email newsletters, promotions, and other valuable customer communications.
In recent customer inquiries, Constant Contact found overwhelming numbers of small businesses that boast increased sales and revenue specifically attributed to the use of the Constant Contact email marketing tool, including:
- Birds Just Wanna Have Fun bird toy store - 60 percent increase in sales.
- Bella Bali Beads store - Sales grew from $245 per month to $6,000 per month.
- Firkins Chrysler-Jeep Mitsubishi car dealership - Online sales went from zero to 20 per month. Pmptools.com consultants - 50 percent increase in sales.
- Ruma's Fruit and Gift Basket World - Online sales return on investment of 915 percent.
"We had high expectations when we signed on with Constant Contact and I'm pleased to say that the results have far exceeded our hopes by boosting our sales by 50%," said Brent Knapp, president, www.pmptools.com. "On top of our sales growth, we've also built stronger relationships with our customers, which goes a long way toward helping our retention efforts."
Constant Contact also recently announced that it is the first small business provider to achieve certification from IronPort and Truste to provide Bonded Sender certification to its customers.